Tuesday, January 20th 2009

SRH Hochschule Berlin students had a chance to explore their PR skills by working on a case study with renowned TV correspondent Prof. Dr. Dieter Kronzucker. Their task was to lure new US president Barack Obama to their corporate event on a hypothetical trip of the new American leader to Germany. 

Questions addressed were: How to use the hype generated around the new political "hero" and combine it with getting recognition for your company? How is it to hold all the strings of corporate communication and PR?